Welcome to HITG

Covering the mental engineering of great athletes and performance.

Welcome to Head in the Game.

HITG for short.

This is a weekly newsletter built on the concept of my book Head in the Game: The Mental Engineering of the World’s Greatest Athletes.

My goal here is simple: Keep learning about what helps great athletes with the mental side of performance, share what I think you’ll find useful, and tell great stories.

I’ll publish something every Tuesday.

Thanks for being here.

About me.

I’m author and journalist Brandon Sneed. My most recent book is Sooner: The Making of a Football Coach. A Pulitzer Prize winning author called it “the sports book of 2020.” In the past, I’ve been a writer-at-large for Bleacher Report’s B/R Mag (R.I.P.), and I’ve written for ESPN, Outside, GQ, SLAM, and more. I’ve been a Livingston Award finalist and some of my stories have been notable selections in Best American Sports Writing. Now, I’m working on a couple books and doing freelance work for Sports Illustrated.

More me: brandonsneed.com.


Email: bmsneed@gmail.com.

Twitter and Instagram: @brandonsneed.


If you subscribe, everything is free. If you want to select a paid subscription option to support the work I’m doing here, you can do that, too. Some of that money will be given to mental health-related nonprofits.

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